If you have a website, you want traffic; lots and lots of traffic, as a matter of fact. You are well aware of the fact that there are now millions of Internet users out there, and among those millions, there may be at least one or two thousand web surfers every day looking for the exact services or products that you're selling. But there's a problem. How do you reach out to those potential customers and make them come to your site?

Most likely your marketing has kept you extremely busy. I would assume that you have submitted your site to the search engines, bought a few ads in a variety of e-zines, and perhaps even put up a couple of banners. So are you satisfied with the results you are getting from your efforts? Many of you may have tried different ways of promoting the site but a lot of you aren't getting the amount of traffic you want? If not, then maybe you need to look in other directions.

But don't worry; you won't have to resort to illegitimate methods just to get the traffic you need. Thankfully there is an extremely profitable method to get targeted traffic to your site that is particularly effective. But what makes this method even better is that over 95% of the people on the World Wide Web have absolutely no clue about it at all. So, have I got your attention? Here it is explained in a little more detail.

Have you ever considered using expired domains for pulling in traffic to your site? Probably not yet, but let me tell you, this is a great (but oftentimes overlooked) opportunity for you. Domains that are expired simply have traffic that ends up wasted. Why not drive it to your site instead where you can make better use of it. If you're lucky, you may even find a domain name that's related to your business in Yahoo. This feature could easily avoid you having to pay to get your site listed in Yahoo.

Think of the possibilities here. You can get a ton of traffic for less than ten bucks (the cost of the domain)! It costs less than $10 to register a domain name nowadays, and coupled with the potential immediate traffic, you cannot find a better deal than this. Estimations are that well over three million people daily will visit an expired domain. That traffic is primarily targeted traffic - something that everyone needs. I'm sure you'd like that too. If so, then it's time to start working and get those wasted traffic to your site.

But why did these domains expire in the first place? There could be several reasons. Sometimes webmasters just get weary of all the work involved in developing and maintaining the site. Perhaps they become too busy with work or with their personal lives. Some people may have forgotten their domain was going to expire and let it run out accidentally, others may have run out of money to maintain that particular site.

A real benefit of this is that these domains have generated traffic all the time they were active and it still keeps coming afterwards. If you're a virtual realtor in cyberspace, this could make for some very attractive real estate indeed. Registering expired domains need some careful research on your part, though. The most important thing to take into consideration is that the traffic is coming from reputable places and not from porn or other such sites.

If your job was done correctly and you took steps to ensure the traffic is ok, there are a couple of options to maximize the potential from your new domain. First option is to redirect the traffic from the previously expired domain to your own site. Second option is to sell off the domain, which could be very profitable for you, depending on how heavy the traffic is.

By : Richard Legg