Anything new in the market needs to be promoted in order to gain familiarity with the masses. Once your website is created, you would definitely like it to be noticed by visitors. This is where website promotion comes into the picture. Though time consuming, website promotion helps in attracting the attention of the audience to your website. It is essential to promote your website by using correct sources. Following are the steps that can lead to successful implementation of your promotion program:

Internet Directories:

It is a good idea to start promoting your website by listing it in the popular internet directories. With major internet directories recognising it, the job becomes easier to attract a significant amount of traffic, thereby increasing your website ranking. Moreover, submitting to the internet directories is effortless. However, you cannot be assured about the acceptance of your website submission. For guidance, it is always helpful to go through the directories to understand the different ways.

Furthermore, getting started with the free Open Directory Project (ODP) can be a very wise decision, providing your website has something unique and good content to offer. It is recommended that you follow the advice offered on ODP for a perfect beginning. Identify the suitable directories and ensure your website listing. Please note that major directories like Yahoo! might charge you for their services.

Search Engines:

As soon as your website gets included in the ODP, start getting to know the search engines - like the basics of their algorithms - in order to promote your site further. By designing your website in a search engine friendly manner and identifying the SEO tactics, your promotion campaign can go a long way. Thereafter, submit your website to the popular search engines and witness huge traffic within no time.

Other Sources:

Other techniques of website promotion include banner ads (though expensive), link reciprocals (to improve link popularity), E-mail signatures, Usenet advertising and writing newsletter articles, which can also help considerably in successful promotion.
With the above information, you are now ready to promote your website successfully!

By : Angela Rogers