The Internet is vast and there are billions of webpages out there all needing to be indexed by major search engines such as Yahoo, Google and MSN. Not all of these pages have yet been indexed. It takes time for search engines to crawl new pages. For instance, Google typically crawls certain websites less once it knows that these sites don't regularly update their content.

Other reasons for pages not being indexed is that the owner of a site didn't properly link certain pages. These 'orphan' pages which are not correctly linked from the rest of the main website may not be indexed by search engines. Another possibility could be that a website or domain is too new and hasn't yet been indexed.

Unfortunately for you, some of these un-indexed webpages could have links pointing to your website. You are losing valuable inbound links because search engines such as Google don't know these webpages exist. One of the key elements in ranking higher on Google is inbound links. The importance of such links cannot be stressed enough.

One way inbound links instead of reciprocal links work the best for Google. Google keeps changing it's algorithm and in it's last update tried to filter out sites with excessive reciprocal links. A reciprocal link is one in which you link to a website and that website links back to you. Google rightly or wrongly believes that reciprocal links may be manipulated to generate more inbound links. Emphasis is placed on one-way links. Sometimes you may arrange a link trade where Website A links to Website B. The owner of website B also owns Website C and uses Website C to link back to Website A. However, this attempt to trick Google may not work.

Most of us who work in or are familiar with the search engine optimization field know that inbound links are the key to ranking high on Google. Especially one-way links. The trick is to get these inbound links. Traditional methods of obtaining one-way links by leaving your website URL in a comment on blogs is dying as blogs increasingly use the "nofollow" tag in their A HREF statement. The "nofollow" tag tells search engines to not follow the link or count the link to another website.

One of the simplest ways to get links is to tell Google about third party sites which already link to you. Many of these webpages which link to your website haven't yet been indexed by Google. These are wasted links as Google doesn't know that they exist. The good news is that you have the ability to let Google know about these links.

1. Start by examining your web logs to check for referrers. Then save this file containing your referrers into a text document. Use a text editor of your choice to filter this referrer file and remove any hits from search engines.

2. Next filter out any referrer webpages which have already been indexed by Google. This second step can be time consuming and a tedious task so it can be skipped if you choose.

3. Use an html editor to make proper URLs from this list of referrers. Make hot-links of all the URLs.

4. Save the document as an html page and place this document on your website or blog. Be sure not to include more than 90 links per page. If you have more thank 90 referrer links then split the links into multiple pages, each page containing no more than 90 links.

5. Place hot links from your website, blog or other websites which you control to the webpage containing this list of referrers. If you've created more than one list of referrers then be sure to link to these additional pages as well. It's a good idea to cross-link your multiple referrer pages.

6. The last step is to wait for Google's bot to come and index your new referrer webpage. Google will follow the hot-links from your webpage to your list of referrer's and index these webpages that have not yet been indexed. You're directly helping your own website by telling Google of important inbound links. You're also helping your referrers by linking their webpage. You will be leaking PR from your webpage. That's why it's important to create new referrer webpage containing a listing of your inbound links.

By : Kyle Ware